What SAP’s New F1 Activation Says About Golf Sponsorship
There’s a bit of backstory to SAP’s Mission Control, the sponsor’s new activation that is built around its McLaren F1 rights. This from today’s release: SAP, a Technology Partner of the McLaren...
View ArticleBreaking: Golf shows signs of innovation
walter mason via Compfight I’ve been working as a consultant to the HSBC Golf Business Forum taking place in Abu Dhabi next week, and so have kept a close eye on Hack [...] The post Breaking: Golf...
View ArticleThe Unofficial Conversation: Millennials and golf
One of the things I’m most looking forward to at the HSBC Golf Business Forum is hearing Thimon de Jong deliver his keynote on golf’s relationship to the millennials, the youth demographic that is his...
View ArticleThree things Barney Francis said that you probably need to know
Just got back from the HSBC Golf Business Forum in Abu Dhabi. A big hit. Some very interesting stuff, which I’ll disseminate over the course of the next few days, (this is code for ‘sleeping’). Before...
View ArticleSteve Nuttall v Adam Silver. Two views on whether Youtube will join the...
Steve Nuttall is YouTube’s head of sport for Europe. He did a good presentation at the HSBC Golf Business Forum on the relationship between the video sharing behemoth and sport. This prompted a follow...
View ArticleGolf marketing has become a one club game
Adam Duff tells @robertwlee he is aiming to win this year with @CallawayGolfEU#KingsOfDistancepic.twitter.com/VxpqNPT4Eb — Golf Monthly (@GolfMonthly) May 6, 2014 Callaway is having a press day based...
View Article7 predictions for 2015 in the golf biz
Seven things that will change the golf business in 2015. 1 The next great event will be a big money Ryder Cup. It will mix Fedex type cash with an IPL format. It will disrupt the tours. 2 A short...
View Article